Friday, 6 June 2014

MARAIS luxury boutique launch

MARAIS luxury boutique launched their second store in Melbourne last night offering its guests the first glimpse of the new luxuriously designed store carrying brands such as Givenchy, Balenciaga, Celine, Alexander McQueen, Rick Owens, Lanvin, Balmain and more.

The two-story retail store located on 73-77 Bourke Street was designed by F2 Architecture, BUILT, DCG and Flaming Beacon.

The use of materials, and the combination of their colours and textures, created a luxurious mood from entry to exit. Marble, white quartz crystal and glass were used extensively across the store.

While asking some of the staff about the space, we were told that the store’s concept was to make its customers feel like they were in a castle, which was evident through details such as some of the lighting fixtures.

We were also told that some of the features, such as the suspended crystals from the mirrored ceilings, took about six months to source and install. They also shared that the designs of the display units were a collaborative effort between the architects and the fashion designers, such as Rick Owens.

The co-founders Sevan and Crystal attended the MARAIS launch. Thanks to Trish Nicol Agency for having us and throwing a great event.

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